Let me start with a story. On April 24th of 2013, exactly eleven years ago the Rana Plaza building in Dhaka, Bangladesh folded onto itself causing the deadliest "accidental" structural collapse in human history. In mere instants 1134 people, mostly women, were killed, while they were manufacturing fast fashion clothes for the Western market. This is their story. If you, as a normal human being, think it is unacceptable that people die for your clothes, there is a very easy way of fixing this issue. STOP buying fast fashion. It can be done, in fact, we’ve done it throughout the whole of human history, up until very few years ago. My mother, my father, both office workers, laid out their clothes for the week on Sunday night to wear on Monday morning, and wore them until Friday. It was absolutely normal for my parents' generation to change clothes only once a week, if not accidentally stained. There would be “office clothes” and “home clothes”, and they would be aired out when not in use. That was my parents’ generation, and they were lucky enough to be living during the European economic boom. My own grandparents used even less clothes, and those lasted a long, long time. Now we have 52 fashion seasons every year, one each week. Saint Marketing (the manipulation science that does miracles) has us absolutely convinced that we "NEED" to change clothes at least once a day, otherwise we would be... weirdos. Saint Marketing has us also absolutely convinced that we "NEED" to “follow the trends”. Trends. |
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June 2018
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