Why do we REALLY buy stuff?
I'm so glad when I read certain kind of articles, it shows that something is changing, there's still hope. Because I really, really think that we can change what's happening to our environment only if we deeply modify our buying habits.
I liked the latest BBC feature about the issue of overbuying which doesn't focus on "just" the economic consequences consumerism can have, but also shines the light on the reasons behind the habit.
And really, these reasons aren't only what causes compulsive buying habits, but are behind MANY purchases we deem "normal". Just think about it.
"I didn’t have a completely debilitating shopping addiction". That's the phrase. "Normal people" living "normal lives" shop mainly because it distracts US from what we don't like to think about.
It's easier to go shopping than face something uncomfortable, be it a relationship that needs work to evolve and survive, our career and professional hopes and dreams, or dealing with self-esteem issues, feelings of inadequacy, loneliness, misery, discomfort or "only" boredom (the "sin" our culture is trying so hard to eradicate).
It's sooo much easier spending time and energy going shopping than facing all that, we "get a high when we shop, we get a hit of dopamine and have momentary feelings of good" instead of living an uncomfortable situation. A drug, basically. We sedate ourselves with our purchases.
It's not a solution, no avoidance mechanism is. "The impulse is to buy and when we do that, what’s really bothering us festers.".
Let's not fill our lives and our houses with useless stuff. Let's not allow what's important, what needs to be taken care of, to be left in a dark corner with the hope it will go away by itself. It never does. Let us not sedate ourselves with a non-solution that only worsens the situation.
A Mind full of Ideas